Guides for small creators
Straight, practical guides for nano and micro creators. How to get free products from brands, how many followers you actually need, how to land brand deals on TikTok with a small account, and how to get on PR lists. No fluff, no gatekeeping about follower counts.
- How to get free products from brands with a small following: the three ways free product really happens, and the fastest one when your numbers are modest.
- How many followers do you need for brand deals?: fewer than you think. Why engagement beats follower count, and where 1,000 is enough to start.
- How to get brand deals on TikTok with a small account: TikTok rewards small accounts. How to set up, what to post, and how to land your first deal.
- How to get on brand PR lists: what a PR list really is, how to be easy to add, and the fastest route onto one.
- What is influencer gifting?: how gifted collabs work from the creator's side, gifted vs paid, and whether it is worth it.
- How to pitch a brand for free products: what to say, what to skip, and copy-ready email and DM templates.
- How much do nano and micro influencers make?: an honest look at real earnings and the fastest first income.
- How to get free beauty and skincare products: why beauty brands love small creators and how to get on beauty PR lists.
- How to get your first brand deal: how to set up, what counts as a first deal, and where to look.
- How to get free products without being an influencer: sample programs for anyone, and how a small account unlocks more.
- FTC disclosure for creators: when you must disclose and how to label gifted and sponsored posts.
- Is being a small creator worth it?: an honest look at the rewards, the effort, and the lowest-risk way to start.
Comparing platforms instead? See the best UGC and product seeding platforms for creators.