How to get on brand PR lists
PR packages are the branded boxes you see creators unbox on TikTok, sent free by brands hoping for a post. Getting on a brand's PR list is not a secret club, but it does follow a pattern. Brands add creators who are easy to find, clearly on-brand, and likely to post.
Small creators get on these lists all the time. Here is how to be one of them.
What a PR list actually is
A PR list is simply the roster of creators a brand or its agency ships product to. Some lists are built by hand from creators the brand found on TikTok. Others are pulled from creator platforms the brand uses to source people. Knowing that, your job is twofold: be discoverable to the brands building lists by hand, and be present on the platforms they source from.
Make yourself easy to add
Brands add creators who make their job low-risk. That means a public account, a clear niche, a bio that says what you cover, and a way to reach you. Put an email in your bio or link tool. If a beauty brand's team finds a tidy, on-topic beauty account with contact info, adding you costs them nothing. Missing any of those pieces is often why small creators get skipped.
How to get noticed by the brands you want
Do not wait to be found. Engage with the brands you would love to receive. Comment thoughtfully on their posts, tag them when you feature something you already own, and use their branded hashtags. This puts you on the radar of the same social team that manages gifting. Keep it genuine, because brands can tell the difference between a real fan and someone posting only for free stuff.
The fastest way onto a list
Being found organically works, but it is slow and you cannot control it. The quicker route is to go where brands are actively sourcing creators. Creator campaign platforms are one of the fastest ways onto a gifting list, because the brand is already there looking. On Collaboom, you complete a profile once and apply to campaigns. When a brand approves you, they ship the product free and add a cash reward, typically $10 to $50, per approved video. Selection and products vary by campaign, but you are applying to brands that want small creators instead of hoping to be discovered.
Keep the packages coming
Getting on one list is the start. What keeps product arriving is following through: post what you receive, tag the brand, and disclose the gift honestly. Brands track who actually posts, and reliable creators get sent more. Going quiet on a brand after a package is the fastest way off the list.
Frequently asked questions
How many followers do you need to get on PR lists?
There is no fixed rule. Some brands gift to nano creators with a strong niche and engagement. Many campaign platforms set a minimum around 1,000 followers.
Do you have to post about PR packages you receive?
You are not legally required to, but brands expect it and track it. If you want to stay on the list, post and disclose the gift.
How do you get on beauty or skincare PR lists specifically?
Keep your account clearly in that niche, engage with the brands directly, and apply through the platforms those brands use to source creators.
Want on more lists faster? Join Collaboom free and apply to gifting campaigns built for small creators. Get started free.